David Clarke, former chief executive of Best Western Hotels, has been appointed as non-executive director of Procure Wizard, a new technology company that delivers online purchasing solutions to the hospitality industry. Clarke was acknowledged for his role in transforming and re-branding Best Western during his six years as chief executive of the UK's 6th largest hotel group. Clarke also hit the headlines when he took part in Channel 4's ‘Undercover Boss' where he worked in a variety of positions to see how the group was performing.
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