David McHattie has been appointed the new chief executive of the Association of Licensed Multiple Retailers (ALMR).
McHattie, who will take up the role on 8 May, replaces Nick Bish who retires after more than 20 years in the role.
McHattie set up his own guest experience measuring business, Customer Service Benchmarking, having left his role as chief executive of the National Skills Academy for Hospitality in 2011. Prior to that he was chief operating office of People 1st, earlier in his career he worked for several pub and restaurant firms including Fuller's and the Restaurant Group.
ALMR chairman Steve Richards, who is also CEO of Novus Leisure, said: "In David we have someone who is well-known in casual dining as well as among pub and bar operators. His ability to speak for all those sectors was a compelling factor for us. He also has a hands-on understanding of operational issues.
"ALMR has the vision to be the voice of the hospitality sector, and David is someone who can speak for it with credibility."
McHattie said: "Building on the strong legacy left by Nick Bish, I am looking forward to playing my part in promoting our industry and securing support for our businesses. ALMR members have a terrific record of looking after their staff and customers and adding real value to our society and economy."
ALMR has 160 member companies operating more than 13,000 outlets.