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Deadline approaches for British Roast Dinner Week mystery diner competition

14 September 2012 by
Deadline approaches for British Roast Dinner Week mystery diner competition

Time is running out to enter your roast dinner into the British Roast Dinner Week's mystery diner competition.

In the run-up to seven days of celebrations, British Roast Dinner Week (1-7 October), sponsored by Knorr Gravy, is championing one of the nation's favourite dishes by encouraging operators to nominate themselves for the top title.

All you need to do is complete the entry form at www.britishroastdinnerweek.co.uk by Sunday 16 September. A mystery diner expert will then visit the top five finalists to determine the overall winner.

Sarah Branagan, Knorr category manager for sauces, said: "In this monumental year when we're celebrating all things British, the ‘Best British Roast Dinner' crown is the one everyone wants to take home.

"With more than 80% of consumers having enjoyed a roast dinner out of home in the past three months, and more than half wanting to enjoy them during the week, there's no doubt that roast dinners are top menu choices.

"We want to know about your traditional dinners, with all the trimmings, and the more unusual roasts. Did you know that 44% of consumers want mashed potatoes with their roast dinners? Our mystery diner expert wants to taste them all."

Knorr Gravy begins the hunt for the UK's Best British Roast Dinner >>

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

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