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Deconstructed flat white ‘hipsterism gone too far'

01 June 2016 by
Deconstructed flat white ‘hipsterism gone too far'

Photo by Jamila Rizvi

News from Australia suggests that deconstructivism has had its day, at least as far as food and drink is concerned, with a deconstructed coffee being touted as the end of civilisation as we know it.

Just a few weeks on from the furore that met a MasterChef contestant's deconstructed cheesecake, a coffee house in Melbourne has unwittingly whipped up a social media kerfuffle by serving a deconstructed flat white to writer and presenter Jamila Rizvi.

Rizvi labelled the three beakers of espresso, water and milk lovingly presented on a rough-hewn plank of wood (origin unknown) "hipsterism gone too far".

She made her opinion known in a Facebook post that has since gone global and, in some instances, postal. Aussie media also got involved, with some hailing it as a harbinger of the end of days.

"I wanted a coffee. Not a science experiment. I prefer to drink my beverages out of crockery and not beakers," Rizvi wrote. "Next stage? I'll just get a chopping board with a bunch of actual coffee beans and an upside down hat on it. This must stop, dear Melbourne."

So far the post has attracted almost 17,500 likes, nearly 4,000 shares and more than 6,100 comments. Much like hipsterism, it continues to spread and continues to provoke strong reaction.

"I would flip my shit. But I do think they are a brave sort at this cafe, screwing with people before caffeine," one social media commentator observed.

The ballyhoo follows the less than welcoming reception a MasterChef deconstructed pudding received on social media in March. The public appeared to agree with presenter John Torode's expert analysis of "a blob of cream cheese on top of some nuts" and took to Twitter to showcase deconstructed fruit salad and deconstructed tea. Perhaps that's where Australia's coffee capital got the idea…

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

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