DiVAs 2016: Equipment Website of the Year

22 September 2016
DiVAs 2016: Equipment Website of the Year

Alliance Online

Catering supplier Alliance Online sought to enhance the user experience to make finding and specifying any of its 18,000 products simple.

A search bar and product filters have been introduced to the top of the page, while related products suggest suitable alternative options. Once a user has decided on an item, directly under the product description customer reviews can be seen, reinforcing the decision. After this, with the use of the one page checkout system, the customer can quickly purchase the product.

With 18,000 product ranges on the Alliance Online website, it hosts a vast amount of material safety data sheets, as well as individual spec sheets for the entire range of products. By having this on the website customers can make an informed decision based on the properties of the item they are buying, as well as knowing the hazards and risks involved in using a particular chemical.

Meanwhile, to tap into greater interest in environmentally friendly products, the supplier has created a Green Shop page, allowing customers to easily locate all of its products which are either environmentally friendly, biodegradable, compostable or Fairtrade.

The judges thought the site was a hearty information archive, with an impressive link to mobile technology. They were impressed by its ease of navigation and fast search function.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking