With a clean and consistent design, drinks wholesaler Matthew Clark's website offers users an easy and informative buying journey. From logging in to searching for the first product, the flow of the website makes this easy.
With straightforward information about its products, the judges were impressed by information available on each individual product via a one-click button, allowing users to find out the product origin, ABV, case size and unit size.
The website also provides information about the product including the taste and tasting notes. This means that when creating a new menu operators can source the right information without visiting multiple websites.
Promotions are also readily available, with current offers, user list creation tools, order history and status, all available to improve the user experience.
The judges liked the flow of the site, with information always at hand, while the personalisation element meant that repeat visits were made simpler through order history and user lists.