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Easter tourism strong as 3.4 million Brits plan Bank Holiday trip

16 April 2014 by
Easter tourism strong as 3.4 million Brits plan Bank Holiday trip

More than 3.4 million Brits will take at least one overnight trip over this Bank Holiday weekend, according to the latest Trip Tracker survey from tourism board VisitEngland.

This number counts for 7% of the adult population, and will generate an estimated £800m worth of revenue, according to the report. Of this, more than 3 million of those planning an overnight stay (6% of the population) will take their break in the UK, spending over £700m in this country alone.

In light of the figures, VisitEngland suggested that Easter could be a strong opportunity for tourism businesses to improve sales following a difficult winter, especially as an additional 4.5 million were not yet decided about whether they would spend a night away.

Similarly, another 6.5 million Brits said they are planning at least one day trip over the four-day break, while another 13 million said that they might "get out and about" during the holiday.

Severe weather earlier in the year gave many the impression that certain parts of the country were "closed", said VisitEngland, which led to the launch of its "Spot-On England" campaign to counter this perception.

VisitEngland chief executive James Berrersford said: "The industry has rallied following the severe weather earlier this year. It's business as usual for tourism. Easter is a fantastic time of year to spend a short break or day out with the family exploring the wonderful destinations in England."

VisitEngland announces Awards for Excellence finalists >>

VisitEngland releases guide to responding to extreme weather >>

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