Elior extends contract with Waterstone's bookshops for 10 more years

04 February 2010 by
Elior extends contract with Waterstone's bookshops for 10 more years

Elior UK has extended its business relationship with bookseller Waterstone's with a new 10-year deal worth in the region of £10m.

The new contract sees the launch of the 5th View Seafood Bar, following a refurbishment project to extend the hospitality space, with Elior's consultant chef, Anton Edelmann, providing menu consultation and chef training and development.

Elior's partnership with Waterstone's began in 2005 when the contract caterer signed a deal to operate the 5th View café and bar that occupied half of the fifth floor of the Waterstone's on Piccadilly building.

As part of the new contract, renewed for a further decade without going out to tender, Elior was given the entire fifth floor in which to expand - previously more than half of the space was used to sell books.

In addition, the reading room was relaunched to appeal to new customers and local residents and workers.

Adam Elliott, managing director of concessions, Elior UK, said: "We believe that we have created a venue that truly reflects the needs of existing customers, while introducing a broader appeal to attract new patrons.

"For example, the reading area provides a relaxed and sumptuous place for literary fans, while the new 5th View Seafood Bar offers something a little special in this busy area of the West End."

Andrew Milner-Walker, operations development manager at Waterstone's, said that Elior's understanding of its clients business was the reason for the contract renewal.

"The expansion and refurbishment adds real value to our West End store for both our customers and the general public, and the new Seafood Bar introduces a completely fresh dimension to the venue that broadens its appeal," he added. "We very much look forward to continuing to work closely with Elior and evolving the 5th View."

Avenance wins £5m catering contract at Swansea's Singleton hospital >>

Elior division wins Hospitality Assured status >>

Elior promotes three key directors >>

By Janie Stamford

E-mail your comments to Janie Stamford here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.caterersearch.com/tabletalk

Caterersearch.com jobs
Looking for a new job? Find your next contract catering job here with Caterersearch.com jobs

Blogs on Caterersearch.com](http://www.caterersearch.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking