Elior throws weight behind new FSA public health campaign
Contract caterer Elior has thrown its weight behind the Food Standards Agency's (FSA) new campaign highlighting the risk of eating too much saturated fat.
With an estimated 20% of consumers in the UK eating too much saturated fat, the FSA campaign promotes simple steps that people can take to cut back and reduce their risk of heart disease.
As well as TV advertisements, the FSA will be running print adverts illustrating that saturated fats can come from a range of foods.
It is estimated that a reduction in saturated fat consumption could prevent 3,500 premature deaths a year, saving the UK more than £1b a year in related costs.
Elior, which was one of the first contract caterers to sign up to the FSA's healthy workplace food initiative last year, said it fully supported the public awareness campaign.
"As a responsible contract caterer, we have been working closely with the FSA on the project in order to create a unified approach to help tackle this and related nutrition issues," the company said.
"We have made a series of commitments to the FSA that aim to improve the overall health of our staff and customers and make healthier eating commonplace throughout our business.
Elior said it was looking at procurement, chef training and cooking methods to reduce the level of saturated fats in its products and menus.
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By Chris Druce
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