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Elior UK signs 10-year deal with Scottish Rugby

30 November 2016 by
Elior UK signs 10-year deal with Scottish Rugby

Elior UK has been awarded a 10-year contract extension with Scottish Rugby at the BT Murrayfield Stadium in Edinburgh for an undisclosed sum.

The deal will see the caterer continue to provide corporate hospitality, conference and event and match-day catering at the stadium.

Elior has already helped Scottish Rugby ‘substantially grow' its commercial income over the past seven years since the partnership was formed.

The new agreement will see Elior's existing operating brand, Murrayfield Experience, evolve and rebrand as Scottish Rugby Hospitality.

Investment from Elior will be used to develop the stadium's hospitality and conference suites.

Elior will also support the set-up of new bar facilities around the stadium and implement technology to simplify operations and improve the ongoing customer experience.

Catherine Roe, chief executive of Elior UK, said: "For seven years, Elior has been proud to serve the home of Scottish rugby by promoting quality local produce, providing exceptional customer experiences and growing Scottish Rugby's commercial income.

"This new contract and investment gives us the opportunity to turn those strides into leaps and create memorable experiences for conference delegates, entertainment guests and rugby supporters for years to come."

Andrew Healy, finance director at Scottish Rugby, added: "Scottish Rugby wants every visitor at BT Murrayfield to have a great experience, especially on match days. We are therefore delighted to continue working with Elior to enable us to deliver a high-quality hospitality offer together with a wide range of food and drink for our supporters at matches.

"The stadium also offers first-class facilities for conferences, meetings, weddings, dinners, lunches and other events on non-match days, and we are again delighted that Elior will be working with us to offer these to an ever wider audience.

"As a governing body we need to look to maximise all our revenue streams to ensure money can be reinvested back into the sport and this significant long-term deal assists us in doing that."

Elior will continue to offer cooking skills to Scottish Rugby academy players and support Scottish Rugby's nominated charities in fundraising activities throughout the year.

The company operates contracts across business & industry, health and care homes, defence, education, stadia and heritage sectors.

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