Elior's Azure seals £13m deal with Salford City Stadium

18 October 2011 by
Elior's Azure seals £13m deal with Salford City Stadium

Elior's stadia business Azure has scored a £13m signing at Salford City Stadium, which opens next year.

The 10-year contract will see Azure provide match-day and non-match-day event catering for up to 1,000 delegates at Manchester's newest conference and events venue, which will also be home to the Salford City Reds Super League Rugby team.

The caterer will also be responsible for marketing the 12,000 capacity stadium, which is due to be completed in December, with the first match kicking off in February next year.

Azure chef Steven Fitzsimmons will oversee the catering alongside experienced general manager Steven Reeve and his team.

Reeve said: "We will also be launching a high-quality hospitality offer to supporters in the 750-capacity main suite, the Presidential Suite and 12 executive boxes."

Andy Orr, Salford City Stadium director, said: "Azure really stood out from the competition thanks to their flexible approach to catering and their dedicated team.

"Their vision to work with us in growing our non-match-day business is impressive and we're looking forward to working together over the next 10 years to turn our vision into reality."

Elior to rebrand UK business under one name >>

Elior's Azure teams up with Camra at Brighton & Hove Albion >>

Elior in £35m deal with Glasgow Rangers FC >>

By Janie Stamford

E-mail your comments to Janie Stamford here.

If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking