Corporate events and conferences have doubled in the UK this year, but the number of social corporate events has fallen.
These are the findings of Venue Reservations, which seen 62% of its enquiries being business summits and meetings, compared with 29% during the same period last year.
Charles Beer, managing director of the Crown Group, which owns the booking business, said: "We are seeing more enquiries for combined events, where a company holds a regular business function followed by a social element afterwards."
But the analysis found that the increase in enquiries for business-related functions had been at the expense of social-related corporate events. Instead, demand for combined events is on the up.
Beer explained: "This not only saves the cost of holding two separate events but also sends a very different message out to the wider world. Solely social corporate events in times of austerity aren't deemed to be as acceptable as they once were, so holding a combined event is the approach many companies are now taking."
Demand for more standing reception-style events more than doubled over the past year, increasing from 25% in 2011 to 57% in 2012 (figures taken from first-quarter results).
By Janie Manzoori-Stamford
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