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F&B sales soar at Black Sabbath's final concert

15 February 2017 by
F&B sales soar at Black Sabbath's final concert

Heavy metal band Black Sabbath performed their last show at the Genting Arena on 2 and 4 February, resulting in over £255,000 of food and beverage sales.

Beer and cider sales were high, with over 34,600 sold by the venue's Forum Live beverage outlets, and over 14,800 litres of Amstel were sold.

The venue's caterer, Amadeus, sold nearly 67,000 products across both evenings, averaging at 2.5 per person.

Amadeus general manager for the Genting Arena, Annie Monnox, said: "it's a great achievement for us as the second highest revenue generated by the team this financial year. In particular, our sponsored Amstel and Stowford Press Bars proved extremely popular with customers, achieving some of their highest sales figures to date."

Sally Walder, Manager of Amplify added: "It was a real honour to be part of Black Sabbath's final shows, and I hope our guests enjoyed the momentous occasion as much as we did. For the band to perform their final shows at the Genting Arena was a real honour for the Genting Arena, and served us well in terms of hospitality sales."

Amadeus has over 40 years' experience catering for the NEC Group's 4 million visitors, at more than 900 events a year, across the NEC, ICC, Genting Arena and Barclaycard Arena.

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