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Fred Sirieix teams up with BaxterStorey for service training

Fred Sirieix teams up with BaxterStorey for service training

Service champion and Galvin at Windows general manager Fred Sirieix has teamed up with BaxterStorey to drive an innovative approach to training within the world of contract catering.

Sirieix, who featured on the recent BBC2 television series Michel Roux's Service, has created a bespoke version of his training board game for BaxterStorey staff, called "Art of Service - Private Dining Room (PDR)".

Specifically designed for the contract catering sector, the training game is the latest phase in BaxterStorey's focus on staff training: it already runs academies for chefs and baristas.

Sirieix said he was passionate about raising the bar within the industry and aimed to make excellence a habit. He explained there was a need for a bespoke version of his training tool.

"BaxterStorey has led the way with its approach to training within the contract catering sector and I believe the Art of Service PDR will set them apart," he added.

"Private corporate dining service requires a unique skillset - to be as invisible as you can while delivering exceptional service. Through the use of the Art of Service PDR board game this will further equip BaxterStorey staff to conquer these challenges and maintain their best-in-class approach."

Noel Mahony, chief executive of BaxterStorey, added: "We are delighted to have Fred Sirieix working exclusively with us in our sector delivering his innovative and interactive approach to training.

"With the creation of this exclusive training tool for BaxterStorey our staff can truly deliver best-in-class front-of-house services."

Contract caterer BaxterStorey launches Barista Academy >>

BaxterStorey staff graduate from Chef Academy programme >>

Mark Hix and Tom Kitchin sign up to help train BaxterStorey chefs >>

By Janie Stamford

E-mail your comments to Janie Stamford here.

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Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

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