Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

FSA insists it won't be ‘calorie police' for menu labels

15 January 2009 by
FSA insists it won't be ‘calorie police' for menu labels

The Food Standards Agency (FSA) today insisted it would not be "calorie police" when a trial of nutritional labelling on menus kicks off later this year.

Under the voluntary scheme, announced to an audience of 50 hospitality operators this morning

Restaurateurs have, in the past, raised fears that menu labelling would be unworkable because, for example, the way food is cooked can impact its calorie level.

But Tim Smith, FSA chief executive, said the calorie information on menus would typically be a range rather than a specific number and would rely on restaurants' existing portion control.

"We are not 'calorie police'," he said. "Our enforcement officers will have to tread carefully on this. But of course, if someone is making a health claim, then the regulators will get involved."

The FSA would not reveal names of the early adopters that are trialling menu labelling this summer, but admitted that "at least half a dozen" operators from across the sector are involved.

Smith expects momentum to build quickly once the trial begins. "We are restless to get this information out there," he said. "The quicker we can do this, the better. We would be really disappointed if the industry doesn't get behind this."

FSA signs up six fast-food chains for healthier meals programme >>

FSA reports on healthier workplace meal drive >>

Operators in menu talks with the FSA >>

Restaurant chains in NYC must display calorie count on menus >>

By Daniel Thomas

E-mail your comments to Daniel Thomas here.

The Caterer Blog](http://www.caterersearch.com/blogs/catering-news-blog/) Catch up with more news and gossip on the Caterer Blog here
[Newsletters For the latest hospitality news, sign up for our e-mail newsletters.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking