The Caterer

Genuine Dining Co wins two contracts worth £2m

13 December 2012 by
Genuine Dining Co wins two contracts worth £2m

The Genuine Dining Co has picked up two new catering contracts with a combined value of £2m.

A five-year deal at multi-tenanted Vantage West, worth £1.5m in total turnover, will see the Genuine Dining Co deliver catering to more than 550 staff members from Tie Rack, Agfa, Worley Parsons and Harris Interactive.

Services will include breakfast and lunch offers, hot and cold beverages and snacks available all day and hospitality services.

Chris Mitchell, managing director at the Genuine Dining Co. described the win at the iconic building on Great West Road in West London as a fantastic new addition to the company's portfolio.

He added: "It was our high-street style that made us stand out from the crowd. We understood our clients' vision and we delivered a fresh view to transform the operation, and as a result, the Café is now buzzing with atmosphere and ambience."

The catering was previously managed by BaxterStorey but the company gave notice to terminate its services because of what it described as the "commercial viability" of the account.

The second contract win is a three and half-year joint venture with facilities management (FM) provider Europa at the Phoenix Building in Blythe Valley Park, Solihull.

The new business, worth £500,000 in turnover, will see Genuine Dining Co deliver staff restaurant and hospitality services to around 350 people from Centrica, Caterpillar Inc and Infor Global Solutions.

Mitchell said: "We proved that we can effectively represent Centrica on site, deliver a high quality catering service to the tenants, improve the offer and the level of customer satisfaction."

Genuine Dining Co wins RAC deal from Restaurant Associates >>

By Janie Manzoori-Stamford

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