Gloucestershire County Cricket Club has been bowled over by Lindley Venue Catering, which has been awarded a full-service catering contract for the 2012 season.
The specialist sports stadia catering division of the Lindley Group will assume responsibility for all match-day and non-match-day catering at the club's Nevil Road ground, in a deal estimated to be worth around £280,000.
Lindley's remit will also extend to providing sales and marketing support to assist Gloucestershire CCC in attracting non-match-day conference and events business to the county ground.
The single-season contract has been awarded to Lindley pending the cricket club's planning application to expand the capacity and upgrade facilities at the ground, which has been hosting one-day international matches since 1999.
It is currently seeking to increase the match-day capacity of the ground to 17,500, install a new media centre and enhance the business centre and conference suites.
Adam Elliott, Lindley chief executive, said the appointment was a great opportunity to demonstrate the firm's capabilities at a pivotal stage in the club's plans to develop the catering, conference and events services at Nevil Road.
"Over the coming season we aim to introduce a number of initiatives to enhance the match-day catering experience for cricket fans, and we will also be working closely with the team at Gloucestershire CCC to maximise the revenue potential of the existing facilities at the ground, while providing guidance and input into their plans to develop the site," he said.
Tim Davies, Gloucestershire CCC's commercial director (pictured with Paula Street, regional manager for the Lindley Group), added: "While we are awaiting the outcome of the planning application for Nevil Road we are in a transitional period, and we wanted to take this opportunity to work with a catering partner who could offer us support and guidance on both a strategic and creative level in our ambition to improve and extend our catering and hospitality services."
"Lindley Venue Catering has a proven track record in being able to provide high-quality food and efficient service within a high-volume professional sports environment, and we are confident that we will benefit from their experience and expertise in working with other sports venues."
By Janie Manzoori-Stamford
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