The cancellation of the expected 12% cut in government funding for tourism has been welcomed by the industry.
Following the Government's Comprehensive Spending Review, the Department of Culture Media and Sport has confirmed that VisitBritain's funding for 2015/16 will be reduced by 5% on the previous year's budget, while VisitEngland's funding will not be reduced.
Christopher Rodrigues, chairman of VisitBritain (pictured) said that the new annual funding of just under £20m is a good result and clear evidence of ministers' commitment to the tourism industry.
"This government understands the importance of tourism as one of the country's leading export industries and a powerful engine of job creation. We appreciate the efforts of Hugh Robertson and Maria Miller in batting for us through a tough spending round.
"VisitBritain is working hard to ensure Britain benefits from the unprecedented image boost of 2012. Most of our marketing is now match-funded by industry partners including British Airways, easyJet, Expedia, P&O and Emirates. This extends the impact of our overseas marketing programmes which help bring 31 million visitors to the country and earn our nation £18.6b in foreign exchange.
Meanwhile, Lady Cobham, chairman of VisitEngland, said the new funding details are "good news" for English tourism.
"We recognise the public purse is under ever increasing pressure so we are delighted that tourism's significant contribution to the economy has been recognised by secretary of state, Maria Miller, and tourism minister, Hugh Robertson, in securing this settlement.
"Our role is to grow tourism in England. We never lose sight of this goal and we will continue to work closely with government and the private sector to ensure continued support for the industry.Tourism in England is worth £97b however, there is still great potential for further growth across the country. "
Lady Cobham explained that VisitEngland has worked hard to reduce over-heads and concentrate its efforts on front-line services such as supporting tourism businesses in delivering and marketing a quality product; amplifying national campaigns at local level through the Regional Growth Fund; leading on national marketing campaigns; and providinge research to facilitate growth.