Government TV ads will promote continued staff training

17 November 2008 by
Government TV ads will promote continued staff training

The Government has launched a £2.4m TV advertising campaign to encourage employers to continue training staff during the economic downturn.

The prime-time ad blitz will highlight its Train to Gain support service, which provides funding for training, during popular TV shows such as Coronation Street, Emmerdale and The Bill.

Train to Gain now includes "bite-sized" modules of qualifications for businesses of all sizes, and has relaxed rules to allow more workers to get Level 2 (GCSE) and Level 3 (equivalent of two A-levels) qualifications.

Earlier this year, the Government agreed a deal with People 1st, the Sector Skills Council for hospitality, to simplify access for industry employers to Train to Gain.

The deal, known as a compact, will provide funding for relevant qualifications and some short courses, a sector specific Train to Gain scheme and a simpler definition for how hospitality's 180,000 businesses can achieve funded training.

John Denham, the secretary of state for innovation, universities and skills, said businesses needed to continue improving the skills of their workers to survive the downturn.

"Investing in training is essential to any business, but it is more important than ever in the current economic climate," he said. "Research shows that companies which don't train are twice as likely to fail as those that do."

Government simplifies hospitality's access to training scheme >>

Hospitality skills academy gets green light >>

Don't cut back on training, Alastair Storey warns fellow bosses >>

Want better staff? Stop complaining and get out into colleges >>

By Daniel Thomas

E-mail your comments to Daniel Thomas here.

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking