Pub company and retailer Greene King is to partner with training company Lifetime Training to deliver a new, tailored apprenticeship scheme.
The link comes as part of the company's recent pledge in March to recruit more than 2,000 apprentices this year.
Lifetime Training will help deliver a new apprenticeship scheme package that will take new apprentices from entry-level roles to management level. It will cover front of house, kitchen and management positions, and include a combination of classes and workplace-based learning.
Greene King has run its Discovery Apprenticeship scheme since 2011, and via the new partnership, new employees will be signed up to the scheme from day one, allowing them to work towards more tailored qualifications.
More than 3,500 employees have already gained a qualification via the Discovery scheme, while the new training programme is set to help recruit more than 2,000 new staff members across the group.
John Smith, group HR director for Greene King said: "Developing our team members' talent and potential is key to our workforce development plans. We wanted to design a series of apprenticeship programmes that are tailored to each of the job roles across our brands and divisions."
Alex Khan, chief executive at Lifetime Training, added: "This [partnership] presents a strong alliance that will create one of the licensed hospitality sector's most prestigious apprenticeship programmes."
As well as having the chance to gain a qualification, apprentices are also able to tailor their scheme to suit their interests and career aspirations.
The Suffolk-based company operates more than 2,200 pubs across England, Wales and Scotland, and also runs the brands Hungry Horse, Loch Fyne Restaurants and Old English Inns, employing over 23,000 people.
Its beer brands include Greene King IPA, Old Speckled Hen and Abbot Ale.