Hospitality needs to work harder to attract school leavers and graduates

18 August 2008 by
Hospitality needs to work harder to attract school leavers and graduates

The hospitality industry needs to work harder at attracting this year's school-leavers and graduates in order to persuade them to opt for a career in the sector, the Academy of Food & Wine warned today.

Nick Scade, the Academy's director and chief executive, said: "As school leavers receive their exam results and make important decisions about their future, the hospitality industry must make sure it is not overlooked as a career option.

"There are a huge number of opportunities, whether in hotels, restaurants or contract catering, all of which can offer exciting, fulfilling careers.

"This is a young industry - it's commonplace to find good people in their 20s and 30s running a front-of-house operation, becoming head chefs, running divisions for contract caterers or even working as hotel managers.

"There's a bright future to be had for well-trained, motivated recruits. We need to communicate our merits more effectively," he added.

The call came a day before Sector Skills Council People 1st is due to launch a television advertising campaign extolling the virtues of working in the sector.

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By Daniel Thomas

E-mail your comments to Daniel Thomas here.

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