Johnny Johnson, communications manager at HCTC:
If you have no marketing experience, then you should think about gaining a relevant qualification. Contact the Chartered Institute of Marketing (CIM); its qualifications are the industry standard, and you can do them in a number of ways Á¢ÂÂ" either full- or part-time.
As you already have experience in restaurants, bars and hotels, thereÁ¢ÂÂs no reason why you shouldnÁ¢ÂÂt look for a junior role in a marketing department and start to get some experience right away. Many people do this while gaining CIM qualifications at evening classes.
Contact the larger organisations such as Marriott, Ramada Jarvis, Greene King, Corus or De Vere, and find out if they have any positions available. Call the CIM on 01628 427500, or visit its website at www.cim.co.uk Á¢ÂÂ" itÁ¢ÂÂs a useful site with lots of information about training, as well as other resources to help you make your next career move.