Digital summit** speaker Peter Firth says hospitality businesses must offer the modern traveller compelling experiences through technology.
If you've ever used Google Maps to find your way to a restaurant hidden deep in the alcoves of Florence, or turned your 3G on to hail an Uber in downtown Mumbai, you'll understand how crucial technology is to the world of travel and hospitality. Increasingly the smartphone is the means through which we negotiate the world around us. If you don't believe me, ask any urbanite for directions and see what happens.
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