The Hyatt Hotels Corporation has announced a range of measures to make its hotels more female-friendly.
The move comes after the hotel business conducted a series of surveys of 40 groups of women across the world to discover what they wanted out of a hotel.
As a result the hotel is now introducing:
- "Hyatt Has It", a service for all guests that will offer essentials such as a phone charger, curling iron, steamer, yoga mat, makeup remover wipes, and razor to keep, borrow or buy. Hyatt said the decision was in recognition of the fact that while all travellers forget things, woman seem more reluctant than men to seek assistance when they do.
- Hyatt has also created new menu offerings that include fresh juices and smoothies, balanced portions and "create your own" options.
- Upgraded bath amenities from KenetMD Skin Care, Le Labo, June Jacobs, and Aromapothecary across its portfolio of brands.
"We are excited to introduce new amenities and services today that guests told us they wanted, and we are even more excited to see how our new approach will continually allow us to offer solutions to the issues today's travellers face."
Meanwhile, Michael Gray, general manager of the Hyatt Regency London - The Churchill, said: "I have read guest surveys for many years, but our new way of listening to guests and digging deeper leads to more meaningful findings. Hyatt has set itself apart by designating several operating hotels as 'hospitality labs' so that we can get ideas right before global launch. We're even working with staff to interact with guests differently, asking new questions to truly understand the guests' needs."