Innocent Drinks co-founder Richard Reed backs British Campaign to stay in EU

12 October 2015 by
Innocent Drinks co-founder Richard Reed backs British Campaign to stay in EU

Richard Reed, the co-founder of Innocent Drinks has joined forces with other business and political leaders to back the British campaign to stay in the European Union.

Called "Britain Stronger in Europe", the campaign, which launched this morning, aims to fight for Britain's membership of the EU, the world's largest trading bloc, in the run-up to a referendum expected to take place by the end of 2017.

Other businessmen and women to join forces with Reed, who sold Innocent Drinks to Coca-Cola in 2013 for a reported £100m and appeared on the Andrew Marr show yesterday, is Conservative peer Stuart Rose, former boss of Marks and Spencer, and television personality and vice-chairman of West Ham United Karren Brady. They are joined by former Labour minister and European trade commissioner Peter Mandelson.

"Forty-four per cent of what this country exports goes to the EU… the EU's the biggest game in town," commented Reed on Reuters. "Let's not poke that big customer in the eye."

Meanwhile, the campaign to leave the EU, Vote Leave, launched on Thursday last week, and brought together politicians from the Conservatives and Labour party, as well as business leaders such as hedge fund manager Crispin Odey.

Are you looking for a new role? See all the current hospitality vacancies available with The Caterer Jobs >>

Latest video from The Caterer

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking