Richard Reed, the co-founder of Innocent Drinks has joined forces with other business and political leaders to back the British campaign to stay in the European Union.
Called "Britain Stronger in Europe", the campaign, which launched this morning, aims to fight for Britain's membership of the EU, the world's largest trading bloc, in the run-up to a referendum expected to take place by the end of 2017.
Other businessmen and women to join forces with Reed, who sold Innocent Drinks to Coca-Cola in 2013 for a reported £100m and appeared on the Andrew Marr show yesterday, is Conservative peer Stuart Rose, former boss of Marks and Spencer, and television personality and vice-chairman of West Ham United Karren Brady. They are joined by former Labour minister and European trade commissioner Peter Mandelson.
"Forty-four per cent of what this country exports goes to the EU… the EU's the biggest game in town," commented Reed on Reuters. "Let's not poke that big customer in the eye."
Meanwhile, the campaign to leave the EU, Vote Leave, launched on Thursday last week, and brought together politicians from the Conservatives and Labour party, as well as business leaders such as hedge fund manager Crispin Odey.
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