Just Ask campaign launched to improve consumers knowledge of food provenance

10 January 2007
Just Ask campaign launched to improve consumers knowledge of food provenance

Pressure group The Country Land and Business Association (CLA) has launched its Just Ask campaign at 10 Downing Street.

Prime Minister Tony Blair, Secretary of State for the Department for the Environment, Food and Rural Affairs David Miliband and celebrity chef Lesley Waters leant their support to the initiative.

It is hoped the campaign will allow people to make more informed choices about the food they eat.

A study, compiled last year by the School of Leisure and Food Management at Sheffield Hallam University, said restaurateurs and caterers have a "moral and economic obligation" to source more ingredients locally and cut the number of "food miles" products travel to reach the consumer.

David Fursdon, president of the CLA, said: "Just asking where the food on your plate comes from is the first step in raising awareness of British food. British food ensures British farms and local producers have a future and can continue to provide the countryside we all enjoy."

The campaign is supported by catering suppliers, Brakes and 3663.

3663 adds fourth region to its local sourcing initiative >>

Caterers must look to local suppliers >>

Country Land and Business Association >>

What's On Your Plate? campaign launched >>

By Alex Blakelock

E-mail your comments to Alex Blakelock](mailto:chris.druce@rbi.co.uk?subject=Just Ask campaign launched) here.

Get your copy of Caterer and Hotelkeeper every week -

[Sudoku](http://www.caterersearch.com/Articles/Article.aspx?liArticleID=302619 "A new puzzle every day!") Join the craze and play Sudoku online!
[Newswire For the latest hospitality news, sign up for our e-mail news alerts.
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking