Keith Prowse to install upscale facilities at Edgbaston cricket ground
Keith Prowse, Compass Group‘s hospitality specialist, has announced plans to install a range of new upscale facilities at Warwickshire County Cricket Club (WCCC) as part of a £32m redevelopment at the Edgbaston ground.
The upgrade at the Midlands' international cricket ground is intended to provide the region's corporate community with a raft of new entertaining options, widening the appeal of Birmingham as a place to do business.
Keith Prowse will bring the Jaguar Club, the 1882 Club, Superboxes and the Edgbaston Suite to the new Pavilion Stand, helping to increase the overall capacity at Edgbaston to 25,000.
These will join the existing areas of the Aylesford Private Boxes, Marston's Suite, Executive Club and Lower Wyatt Suite across the ground in the Raglan/Priory Stand and RES Wyatt Stand.
Andrew Hodgkins, Keith Prowse's managing director, said: "We are thrilled at this opportunity to position Edgbaston, which is renowned in cricket for its feel-good factor, as an entertaining hub for the Midlands."
James McLaughlin, WCCC commercial director, added: "The redevelopment will keep Edgbaston on a par with the world's greatest cricket grounds, and by partnering with Keith Prowse we can ensure the venue continues to be attractive for corporate involvement.
"Offering this new range of entertaining options will ultimately help us to reinvest in cricket, so the value of corporate support should not be underestimated."
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By Janie Stamford
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