People engagement specialists, Learnpurple, has announced a new company name - Purple Cubed.
The company announced the move at a Purple Breakfast meeting on the Deck, at the National Theatre, London, where Robert Cook, CEO of De Vere Hotels and Village Urban Resorts shared his experiences of successfully rebranding two organisations.
Jane Sunley, CEO of Purple Cubed said: "Learnpurple has always been perceived as funky and cool; however many people have little grasp of the range of our expertise and experience.
"I guess this stands to reason when we had ‘learn' as half of our name; though learning and development is a very small part of what we do.
"So even though we're well established in our core markets, and learnpurple is a distinctive brand, we've taken the decision to become Purple Cubed, recognising our growth as an organisation since we were founded in 2001."
Purple Cubed has become an international organisation, with a base in the Middle East and a number of global clients. The company's Talent Toolbox system is used in 29 countries and available in 15 languages.