Levy Restaurants converts £195m Wasps rugby deal

01 July 2015 by
Levy Restaurants converts £195m Wasps rugby deal

Levy Restaurants UK and rugby union club Wasps have announced a 15-year extension to their existing partnership, in a deal expected to generate £195m in total turnover.

The deal will see the sports, leisure and hospitality division of Compass Group UK & Ireland provide all catering services for match day, conferencing and events until 2030.

Wasps and its subsidiary company Arena Coventry Ltd (ACL) which runs the Ricoh Arena, home to both Wasps and Coventry City Football Club, have been working with the catering company since 2007.

Colin Bailey, managing director, Levy Restaurants UK said: "We are pleased to have extended this partnership and to be part of an exciting new chapter with Wasps at the Ricoh Arena. Wasps' arrival at the arena has generated huge excitement among the local and sporting community.

David Armstrong, group chief executive officer of Wasps, said: "The increased length and investment of this new contract reflects the upward curve Wasps and ACL have followed since Wasps acquired the Ricoh Arena and aligned the brands. It also indicates a firm belief in what we can achieve off the field at our new home, through the powerful combination of sport, business and entertainment.

"Alongside the tripling of match day attendances, hospitality has increased by over 500% in comparison to Wasps' offering last season and the Ricoh Arena's conference and exhibition business turnover has increased in the first six months since Wasps' acquisition of the venue. We are confident both businesses will continue to grow as we aim to establish the Ricoh Arena as the UK's leading venue for sport, business and entertainment."

Wasps recently announced a series of planned improvements for the Ricoh Arena, including a partnership with Hilton Worldwide to convert the Ricoh Arena hotel into a DoubleTree by Hilton. When all upgrades have been completed by the end of 2015, the Ricoh Arena will offer visitors a total of five bars, three restaurants and over 20 food and beverage outlets.

Levy Restaurants wins £5m Weston Park deal >>The Caterer Interview: Dennis Hogan, Compass Group UK & Ireland >>Is it time for a change? See all the current contract catering vacancies available with The Caterer Jobs >>

Latest video from The Caterer

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking