Levy signs new catering deal with Sheffield United
Levy Restaurants has been signed by Sheffield United for a further five years, having first started work with the League One football club in 2010.
The deal, estimated by industry experts to carry a multi-million pound value, will see the sports, leisure and hospitality sector of Compass Group make an investment in excess of £500,000 in the John Street Stand facilities at the Bramall Lane ground.
Malachy Brannigan, Sheffield United managing director, said: "We are delighted the catering partnership contract has been extended by a further five years. The work completed in the John Street Stand ensures we have the best offering of conference and events facilities in Sheffield."
Sales and marketing consortium Lime Venue Portfolio, part of Levy, was an instrumental part of the agreement and will continue to manage sales and marketing activity for non-match day conferences, meeting and events at the stadium.
Sheffield United, the oldest professional football ground in the world, now incorporates five main event spaces, 28 executive boxes, Blades Superbox, a ground floor exhibition space of 330 m2, a restaurant and a sports bar facility.
The new Ambassadors' Lounge, known as the TC10 Restaurant on a match day, can host up to 220 guests while the International Bar can accommodate up to 400 standing guests.
Jo Austin, head of venue sales at Lime Venue Portfolio, commented: "This investment is a clear example of our strategic business intentions. No longer are sporting and cultural venues seen as ‘unusual venues', they are now a viable option for venue-finding agencies and corporate bookers who are looking for a great meeting or conference product at a good price.
"The fact that stadiums such as Bramall Lane deliver the wow factor is increasingly just the icing on the cake of well executed and professionally managed events."
Levy Restaurants UK comprises of catering and specialist brands including Lime Venue Portfolio, Keith Prowse, Payne + Gunter, Leith's and Leisure Support Services (LSS).
