Levy UK has won the Leicester Tigers Rugby Club catering deal formerly run by Centerplate.
The catering company said it would overhaul match day and non-match day catering operations at the 25,849-capacity Welford Road Stadium when the partnership begins on 1 June.
As well as introducing new outlets around the site, Levy is to launch new technology and a cashless environment to aid speed of service.
Leicester Tigers commercial director Andrea Pinchen said: "The club is dedicated to improving everything we do, and we know catering is a massive element of many supporters' match days. Levy UK has demonstrated their capabilities over many years, and we're pleased to have them on board.
"The team share our love and passion for sport, and we know how much the fan experience means to them and this was the key factor in our decision to enter this new and exciting partnership."
Jon Davies, managing director at Levy UK, added: "This is another exciting opportunity for us to showcase our culinary talent and business excellence. We plan to further elevate the fan experience across Welford Road Stadium through working together with the club to develop a world-renowned catering operation that fans will be proud of."
Levy UK operates at stadia including Twickenham stadium, Chelsea FC's Stamford Bridge, Leicester City FC's King Power Stadium and the new Tottenham Hotspur FC Stadium.