Lindley Venue Catering has signed a £10m catering contract with Doncaster Rovers FC.
The 10-year deal will see the sports stadia and leisure division of the Lindley Group manage all match-day and non-match-day catering.
Lindley will also provide sales and marketing services to promote the League One club's Keepmoat Stadium as an events venue.
The contract kicks off this month when Lindley takes over from incumbent Spotless, which currently supplies catering at the 15,000-seat venue.
Gavin Baldwin, chief executive of Doncaster Rovers, said: "Since taking over the management of the stadium in 2012 we have worked closely with our fans, tenants and businesses that use the stadium. It has been clear to us that our catering offer was one we needed to improve to meet the expectations of those visitors."
Lindley will invest in the refurbishment of the public concourse catering facilities at the ground and install a mix of its own branded retail concepts, including Frank's Original New York Streetdogs.
Jonathan Davies, Lindley Group's sales and marketing director, said: "One of the things that attracted us to work with the club is the dynamism and vision of their management team.
"Having taken ownership of the stadium last season, they have firmly set their sights on being promoted to the Championship league this year, and their plans and ambitions extend beyond success on the pitch to providing first-class catering and hospitality services for their fans and visitors at the stadium, and generating revenue from catering and events, which can then be reinvested in the club."