Lindley Venue Catering has signed a new five-year catering deal with Port Vale Football Club worth around £3.4m.
The new contract will see the sports stadia division of the Lindley Group deliver all match-day and non-match-day catering services at the 19,000 capacity Vale Park stadium in time for the club's promotion to League One next season.
Lindley will also assume responsibility for sales and marketing of the venue in order to develop other non-match-day business as part of the new agreement, which will see profits shared by both the caterer and its client.
Mike Aspinall, operations director at Port Vale, commented: "We have listened to the feedback of our customers and assessed all areas of the catering provision.
"This new partnership will broaden and improve the quality of the offering at Vale Park, which is essential as we aim to enhance our customer experience."
New retail options will be introduced on the public concourse and Lindley also plans to revamp the offer in the corporate hospitality areas.
A new 80-cover restaurant will be launched, while the offer in the Valiant Suite will put more focus on family dining service and healthier eating.
Lindley Venue Catering will also assume responsibility for sales and marketing of the venue, which has the facilities to accommodate up to 250 delegates or guests, to attract non-match day business and develop this incremental revenue stream for the club.
"Based in Penkhull in Stoke-on-Trent, Lindley is a local company with over 45 years' experience to draw upon and we are delighted to have the opportunity to work closely with our local football club to develop and deliver an exceptional catering offer at Vale Park," added Jonathan Davies, Lindley Group's sales and marketing director.
"With a new owner, a dynamic new operations team and promotion into League One next season, Port Vale FC is very much on the ascendancy.