Celebs at last weekend's Live 8 concert in Hyde Park in London ate nearly 12,000 meals in 12 hours, with hundreds of VIPs going on to the West End's Elysium nightclub to polish off nearly 3,000 pieces of sushi.
Mark Fuller, who runs Flying Fish Special Events, fed the artists and press. He said the event went exceptionally well, despite overrunning by three hours, which stretched supplies.
"It was like feeding the 5,000 out of two fishes and a loaf," said Fuller.
Fuller, who served food to the Beckhams, Madonna and Paul McCartney, said there was a good atmosphere backstage, with fish and chips and the lamb spit roast "flying out".
"I saw the biggest celebrities in the world swigging from wine bottles because they couldn't find a glass. At the end of the day, it was a rock and roll festival," he added.
Hotels in the area also had few rooms to spare. All the Athenaeum's 130 rooms were booked and the hotel, just down the road from the concert in Piccadilly, dealt with queues of customers hoping to book in before roads were closed.