The European Capital of Culture status for Liverpool will boost the North West economy by a total of £100m, tourism experts have predicted.
Liverpool joins previous holders of the prestigious title including Graz, Dublin, Genoa and Lille, Copenhagen, Lisbon and Glasgow.
The year-long title and other events planned across the area will attract an extra two million tourists, netting up to £50m, according to the Northwest Regional Development Agency.
It also expects the same amount again to be generated on Merseyside.
Ex-Beatle Ringo Starr is due to kick off the celebrations in Liverpool with two nights of musical entertainment.
By Daniel Thomas
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