The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has released its vision for food at the Olympic Games in 2012 and called for a celebration of the "diversity and quality of British food".
In its London 2012 Food Vision document, LOCOG outlines its plans to deliver the largest peace time catering operation in the world and ensure the best of British food is on offer. It has also produced a sustainable sourcing code which potential suppliers will have to meet.
Catering for the games will be a mammoth task. More than 14 million meals will be served across 40 locations. LOCOG is responsible for feeding the 15,000 athletes across the games but there will also be contract catering opportunities at the various venues and throughout the capital.
The London 2012 Food Vision has been developed in consultation with the London 2012 Food Advisory Group, which includes representatives from DEFRA, Food Standards Agency, the National Farmers Union and the British Hospitality Association.
It includes the concept of a Red Tractor standard, which will be the benchmark standard across meat, fruit, vegetables, salads, cereals and dairy. All dairy products and meat must be British, while eggs must be British Lion-mark free range and fish should be sustainable. Any chocolate sold will be Fairtrade or ethically sourced.
The procurement of catering contracts will be made through CompeteFor.com and based on LOCOG's food sourcing standards.
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