The Prestige Pavilion, the official on-site hospitality venue in the Olympic Park, has been unveiled by Lord Coe, chairman of the London Organising Committee of the Olympic and Paralympic Games (Locog).
Designed and built by Prestige Ticketing, London 2012's in-venue hospitality provider, the Prestige Pavilion is the largest temporary hospitality structure ever constructed at a sports event.
Located 70 metres from the Olympic Stadium, the three-storey building can cater for up to 3,000 people a day. It is one of four hospitality structures being built by Prestige Ticketing and it will be open for the duration of the Olympic and Paralympic Games.
Coe described the Prestige Pavilion as a spectacular hospitality venue for the Games and said that those who used it would undoubtedly have an unforgettable experience.
"But they will also have contributed to our Ticketshare scheme, which will see over 200,000 tickets to the games donated to schoolchildren all over the UK and other good causes.
"Hospitality is part of any Olympic Games or major event, but our programme has been put together in an innovative way, reflecting the sophisticated hospitality market in the UK and will provide a great facility at games time."
Andrew Burton, chief executive officer, Prestige Ticketing, added: "The pavilion is an Olympic first - no previous Olympic Games has ever offered in-venue hospitality that is available to organisations and individuals outside of the Olympic sponsor community, and we are very proud to be managing and implementing this programme as Prestige Ticketing.
The other games venues that will feature facilities are Horse Guards Parade for beach volleyball, Greenwich Park for equestrian and Eton Dorney for rowing. Prestige Ticketing is also managing the hospitality facilities at Wimbledon for tennis and North Greenwich Arena for gymnastics and basketball finals.
By Janie Manzoori-Stamford
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