Search
The Caterer

Love British Food promotion to capitalise on Olympics

29 February 2012
Love British Food promotion to capitalise on Olympics

A promotion for British food aims to help the country's caterers capitalise on this year's Olympic fervour.

Love British Food - formerly known as British Food Fortnight - will run alongside London 2012, from 27 July to 12 August, and help steer the industry through the event's strict marketing rules.

Organiser Alexia Robinson commented: "Food and sport go hand in hand and the Olympics present a huge commercial opportunity for everyone involved in food service.

"However, as is now well known, the rules governing the use of the Games for marketing gain are the most stringent ever and this presents a huge challenge for everyone planning patriotic menu promotions."

Food service outlets are encouraged to sign up and will be given logos and promotional material that will urge customers to "Be Patriotic", and "Support the Home Team".

Robinson said: "Let's use 2012 to put not just Britain but British food in the best possible light and ensure that every pub, restaurant and food service outlet gets a piece of the Olympic commercial cake."

Aramark, 3663, Brakes, Compass, Harrison Catering and Sodexo are official partners of the event. They are joined from the pub sector by Enterprise Inns, Fullers and Whiting and Hammond.

Brakes launches web-based tool kit for British Food Fortnight >>

Kent chef wins Brakes and Shepherd Neame Best of British competition >>

By Andy Morton

E-mail your comments to Caterer News here.

Tabletalk
Tabletalk
If you have something to say on this story or anything else join the debate at Table Talk - Caterer's new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all Caterer's blogs
[E-newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.