Hospitality Action (HA), the industry's benevolent trust, this week launched the latest in its series of awareness adverts depicting top chefs suffering the sort of life-altering setbacks experienced by beneficiaries of HA funding.
The new ad features former three-Michelin-starred chef and Caterer guest editor Marco Pierre White, dressed as a tramp.
"I've always known of the charity's name, but I never knew what it represented," White said. "Then Caterer asked me to put my weight behind it, and I have started to get involved to help create nationwide awareness."
The new advert comes in the month Caterer launched our "Be Aware" campaign, highlighting drug and alcohol abuse in the hospitality sector.
By Mark Lewis
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