M&J Seafood lauches ‘tally' initiative

23 October 2012 by
M&J Seafood lauches ‘tally' initiative

M&J Seafood has launched a personalised "Tally" initiative allowing customers to trace their catch back to the very fishmonger who prepared it, guaranteeing outstanding local service.

The scheme echoes what happens in fish markets around the UK, where buyers use a slip of branded paper to secure the fish they buy.

Each of M&J Seafood's 97 fishmongers, operating from its network of 12 branches located around the UK, has a personalised tally with their name on it, this is placed inside the box of every order they prepare.

M&J Seafood sources and supplies their catch from well-managed and sustainable fisheries, sourcing products within UK and international regulatory guidelines, while maintaining a commitment to actively promoting greater variety and under-utilised species.

Martin Bott, chief executive officer, M&J Seafood, said: "As a company we are incredibly proud of both our fish and the fact we have the best fishmongers in the country working for us. Each of our trained fishmongers is also proud to now be able to put their name to each order as they share our passion for top quality fish and expert, personal service."

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

If you have something to say on this story or anything else join the debate at Table Talk Á¢Â€Â" CatererÁ¢Â€Â™s new networking forum. Go to www.catererandhotelkeeper.com/tabletalk

Catererandhotelkeeper.com jobs

Looking for a new job? Find your next job here with Catererandhotelkeeper.com jobs

Blogs on Catererandhotelkeeper.com ](http://www.catererandhotelkeeper.com/blogs) Catch up with more news and gossip on all CatererÁ¢Â€Â™s blogs
[E-Newsletters](http://www.catererandhotelkeeper.com/email-newsletters.htm)[ For the latest hospitality news, sign up for our E-newsletters
The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.


Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking