National School Meals Week (NSMW) has today signed up its 100th participating organisation, with three weeks still to go before it launches.
The London Borough of Barking and Dagenham has joined the other 99 contractors and local authorities that will spend the second week in November (7-11) promoting healthy school lunches.
The initiative is designed to give school meal take-up a fresh boost, because numbers tend to decline after the initial high at the start of the school year.
Market research found that after NSMW in 2010, 74% of the 17,000 participating schools recorded success, notching up an average increase in meal numbers of 6.3%. Some 62% said they continued to see an increase the following week and 55% said they had an increase a month afterwards.
The campaign, which is run by the Local Authority Caterers Association for primary and secondary schools, is free. Further details about NSMW and how to sign up can be found at www.iloveschoolmeals.co.uk
By Janie Stamford
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