Nestlé Professional UK has announced that all its confectionery within the out-of-home (OOH) market now has zero artificial preservatives, flavours or colours.
The move is the culmination of extensive research and product development that started in 2005 and which has seen more than 80 ingredients being replaced with alternatives.
Concentrates of fruit, vegetables and edible plants such as carrot, hibiscus and radish safflower are a few examples of ingredients used to impart their characteristic colours and these have been used in some of the products such as Smarties.
Neil Stephens, managing director, Nestlé Professional UK & Ireland, says "This is a significant milestone as part of our Nutrition, Health and Wellness strategy. To be the first major company to announce we're 100% free of artificial preservatives, flavours or colours across our entire confectionery portfolio is a great achievement and welcome news for our UK customers in the out-of-home market. It's important to stress that Nestlé has ensured that neither taste nor quality standards have been compromised during the process.
"While pleasure will always be our priority for confectionery, a responsible approach towards our portfolio will help us to be recognised as offering the confectionery brands consumers feel good about purchasing."
The changes were made in response to consumers demanding fewer artificial ingredients in their foods and a commitment to find alternatives to artificial preservatives, flavours or colours.
By Lisa Jenkins
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