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New features for 2013 at IFE

05 November 2012 by
New features for 2013 at IFE

IFE will return to ExCel London on 17-20 March 2013 with over 1,200 exhibitors, an invigorated content programme and a brand-new layout.

The show will provide an opportunity for thousands of UK and international buyers to discover a host of exciting new food and drink products, and enjoy an array of interactive visitor attractions and live events, all under one roof.

The new layout that will place visitor attractions and events at the heart of the show, along with a number of original concepts currently in development, which will join the returning Meet-the-Buyer initiative, the IFE new product awards scheme Fresh Ideas and the Hub's industry seminars.

Visitors will also be kept up to date with key consumer trends at New Products Live, in association with Mintel and the showcase area for international food and culture, Meet the World.

Live cookery demonstrations in the Skillery and the English Regional Kitchen - designed to help food service businesses improve their culinary skills and increase profit margins - will also run daily.

Exhibitors from around the world will include Baxters, Illy Coffee, Kerrygold, Hershey's and California Raisins, all vying for the attention of visiting buyers. International and UK pavilions, will include Morocco - the official Partner Country for IFE13 - Japan, Italy, the USA, Wales, Scotland and Northern Ireland.

Event director Christopher McCuin said: "IFE13, with its new look and feel, is set to be a hub for new product innovations and ideas from some of the industry's most successful and up-and-coming suppliers."

As with previous years, IFE13 is complemented by the co-location with Pro2Pac - the UK's processing and packaging exhibition for the food and drink sector.

For more details on the show and how to register to visit, go to www.ife.co.uk.

By Lisa Jenkins

E-mail your comments to Lisa Jenkins here.

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