The Caterer

New workplace catering business launches

18 October 2016 by
New workplace catering business launches

A new workplace catering business offering its services on a pay as you go basis has launched in the City of London.

Grazing Catering, which is solely focused on the business and industry sector, will offer the full gamut of contract options from traditional fixed term agreements through to the pay as you go model.

It promises a range of services from full in-house workplace restaurants, hospitality and directors' dining to regular or ad hoc breakfast and lunch deliveries, prepared off-site at the company's new £400,000 kitchens on the edge of the City.

The business has been launched by Sam Hurst (pictured), founder of event catering and food delivery company Grazing Food.

Hurst said: "The traditional contract catering landscape is changing dramatically. We've seen dilution of boundaries between high street and workplace catering, with the former increasingly offering direct to office services.

"The flexibility these businesses provide means traditional caterers need to be more nimble with their approach. That's why we've introduced our pay as you go contracts.

"Whilst our new business will offer traditional contracted services, including investment where required, we will also offer quality food on a daily rolling basis. No contracts or long-term commitments are required."

Grazing Catering already has business and industry clients in the City, operating in the technology, insurance and media sectors.

Hurst said: "We've been providing events and food delivery services for some time to a wider array of corporate clients. Many of these have asked us to provide a broader range of services to them so, whilst we are formally launching this dedicated new business today, we have been providing these services informally for some time.

He added: "The B&I market is consolidating daily and we feel we can offer something a little bit different to the market. We have the infrastructure to challenge some of these players and are excited to see what the future holds."

Grazing Food, founded in the City of London in 2007, started life as a single cafe before it grew to be a catering company covering London and the South East.

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