A North East events company will be consolidating its various catering and events elements under one umbrella brand.
SoL, which is being rolled out this month, brings together the Stadium of Light, National Glass Centre (pictured), 1879 Events Management and the new Hilton Garden Inn Sunderland expected to open in spring.
Currently under construction next to the Stadium of Light, the hotel will feature 141 bedrooms, a destination bar, grill restaurant and private dining areas.
Gary Hutchinson, commercial director at Sunderland AFC, said: "The sheer scale of services being offered by National Glass Centre, the Stadium of Light and 1879 Events Management has grown at a remarkable rate in the past few years and, with the addition of the Hilton Garden Inn, looks set to expand even further.
"SoL has been created to bring together all the elements of our portfolio and to highlight how we can offer a complete solution for all manner of corporate and private events.
"The new brand will be used widely from this month and we hope it will become a shining symbol for Sunderland's hospitality and events sector."
SoL will be used to highlight the partnership between the Stadium of Light and the National Glass Centre, which can cater for up to 1,000 guests. The Hilton Garden Inn Sunderland hotel has been designed to support functions at both venues and will also include its own conference and event facilities.
1879 Events Management, which manages all catering and events at the Stadium of Light and National Glass Centre, will be recognised as a SoL subsidiary.
In recent months the company has catered for the annual clay pigeon shooting event for national law firm Bond Dickinson, the Teeside Business Awards and LGBT festival Newcastle Pride, attended by 71,000 visitors.
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