The Caterer
Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

Peroni and Grolsch sold to Asahi

20 April 2016 by

Brands including Peroni, Grolsch and London's Meantime have been sold to Japanese firm Asahi Breweries for an undisclosed sum.

Asahi had previously offered €2.25bn ($2.5bn; £1.8bn) for the brands, which were put up for sale to dispel competition concerns as a result of AB InBev's purchase of SABMiller, the previous owner of the brands.

According to the BBC, a statement from Asahi, which also owns the Super Dry brand, said: "This transaction will be completed concurrently with and subject to the completing of AB InBev's acquisition of SABMiller."

It added that it expected the deal to be completed in the second half of this year.


*Looking for a job? See all the current pub and bar vacancies available with The CatererFONT >>*

Latest video from The Caterer

The Caterer Breakfast Briefing Email

Start the working day with The Caterer’s free breakfast briefing email

Sign Up and manage your preferences below

Check mark icon
Thank you

You have successfully signed up for the Caterer Breakfast Briefing Email and will hear from us soon!

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.

close

Ad Blocker detected

We have noticed you are using an adblocker and – although we support freedom of choice – we would like to ask you to enable ads on our site. They are an important revenue source which supports free access of our website's content, especially during the COVID-19 crisis.

trade tracker pixel tracking