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Peroni and Grolsch sold to Asahi

20 April 2016 by
Peroni and Grolsch sold to Asahi

Brands including Peroni, Grolsch and London's Meantime have been sold to Japanese firm Asahi Breweries for an undisclosed sum.

Asahi had previously offered €2.25bn ($2.5bn; £1.8bn) for the brands, which were put up for sale to dispel competition concerns as a result of AB InBev's purchase of SABMiller, the previous owner of the brands.

According to the BBC, a statement from Asahi, which also owns the Super Dry brand, said: "This transaction will be completed concurrently with and subject to the completing of AB InBev's acquisition of SABMiller."

It added that it expected the deal to be completed in the second half of this year.


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