Rebranded Kudos Cafés secures five-year deal

15 August 2011
Rebranded Kudos Cafés secures five-year deal

Kudos Cafés has secured a five-year catering contract with Alfa Laval.

Formerly Leisurextra, the newly branded company, will provide all catering services at the industrial equipment manufacturer's head office in Camberley, Surrey.

As part of the £500,000 deal, Kudos Cafés, part of the Crown Group, will serve traditional hot and cold lunches, including healthier options and themed menus throughout the course of the year.

First formed in 2007 after winning a contract to manage cafés in 75 leisure centres around the country, the retail café business now operates additionally in business parks, public venues and staff facilities. Kudos Cafés operates in venues where the café is the primary service and source of revenue.

Kudos Cafés managing director, Dale Wild, said: "We felt it was important to take another look at our identity and what is says about us. The Kudos brand carries a stamp of quality that we are proud to be associated with. Whilst our businesses do operate differently, our values are very much aligned and we are both supported by a number of central services at the group that enables us to instil the same messages and standards."

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By James Stagg

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