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Revolution spends £6.6m on revamp

12 July 2013 by
Revolution spends £6.6m on revamp

Inventive Leisure, which owns and operates 66 Revolution bars across the country, is to spend £6.6m revamping the brand.

The company's "Evolution" programme, follows successful trials of the new former in eight Revolution sites.

Inventive Leisure said the new design would appeal to its affluent and style-conscious consumers, with "crisp stylish decor" and "attention-grabbing displays".

The bars will also offer a meet-and-greet service on arrival, with full floor service provided throughout the venues.

The drinks offer has been improved with an emphasis on quality cocktails that extend beyond the previous vodka-based menu

"Our customers pull from the more affluent 18-35 yr age group and the new design and service standards coupled with the unique mix of music and entertainment has hit the market spot-on for this eclectic group," said chief executive, Mark McQuater.

"Our trials in Leeds, York, Edinburgh, Albert Dock, Cambridge, Deansgate, Wimslow and Aberdeen have enabled us to constantly improve elements of our offer and come up with a repositioned Revolution brand that works for our customers. We have seen fantastic results - it's very exciting."

The rollout of the Evolution programme extends over the next eight months to a further 26 Revolution bars, starting with the Swansea site which reopens on 20th July and is quickly followed by the Brighton Revolution which opens the following week. Sites will then open at the rate of one per week.

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