Scots encouraged to tweet the word that reminds them of home

Scots are being encouraged to tweet the word that most reminds them of Scotland as part of a new tourism campaign.

The campaign to tweet #onewordscotland will result in a giant word cloud that is designed to raise awareness of the importance of tourism to the country.

Though the campaign doesn't officially begin until 1 January 2015, suggestions have already begun, including wildlifewatching, breathtaking, bonnie and fandabbydozy.

Scots and visitors are encouraged to tweet their chosen word, followed by the hashtag #onewordScotland. So far ‘welcoming' is the most popular choice.

Scottish Tourism Alliance chief executive Marc Crothall said: "The world is becoming an increasingly small place and there are many more places to visit, so to ensure Scotland becomes that destination of choice our collective promotional voice has to be even louder in 2015.

"Following the success of 2014 there is a real feelgood factor, not just within the industry, but also among the people of Scotland. We wanted to create something that harnesses that enthusiasm and turns it into a lasting physical representation of what is so great about Scotland."

All tweets will be included in a word cloud that will be revealed on 4 March during Scottish Tourism Week.