Seasoned, part of Crown Group, has appointed Katie Willcox as sales director.
Tasked with leading the central sales division and driving new business into its partner venues, Willcox joins the team with more than 10 years' experience, most recently as sales manager at Park Plaza hotels.
London event caterer Seasoned counts Tower Bridge, Science Museum, Guildhall, Natural History Museum and Old Billingsgate on its portfolio.
Colin Sayers, chief at Seasoned, said: "I am delighted to welcome Katie to the team, her experience and expertise will be a great credit to us. It a busy time for Seasoned and with the help from Katie we look forward to expanding our clients and venue portfolio."
Willcox added: "It's great to be joining such a dynamic and ambitious company such as Seasoned. I am excited to start a new challenge and look forward to working with the team to further develop their already extensive product and service offerings."